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Program Review for Business Administration

Program Review Framework & Criteria

I. Connection: From interest to application (Qualitative, program head and dean)

1) Please provide a description of any changes to the program since the last cycle and the appropriate updates to the catalog (general education changes, program requirement changes, ancillary program costs for students, hours/credits of credentials, etc.).

1. The college enacted a mass course change in replacing SDV 108 with SDV 100.

2. The college enacted a mass course change in replacing ITE 115 with ITE 152.

Total credits for the program is 60-62.



2) How do students find out about the program? Please provide examples of advising activities, marketing materials, or other outreach and engagement events designed to recruit students to the program.

The program is not traditionally marketed in a significant manner. This program is a general studies degree designed for business students. The catalog indicates to students it is for those who wish to enter into a 4 year business program. The program fulfills requirements needed for the first 2 years of a baccalaureate degree. Information about the program is made available to students at SEED nights and while advising at local high schools each spring. A new A.S degree with the VCCS common curriculum for business administration will take effect for the summer of 2024. The implementation of several new A.S. degrees and the conversion to a new website design will facilitate more intensive marketing efforts (e.g., brochures, career pathways website design, etc.)

For the fall semester of 2023, SIS indicates the A&S program in business administration has 55 active students. This makes it the 8th largest program at P&HCC.



II. Entry: From application to pathway entry (Qualitative, program head and dean)

1) Please provide a description of your program credentials and how they stack into one another.

There are no sub-credentials for business administration. 



Questions for consideration:
1.a. What is the employability (or transferability) of each credential?

The business administration degree is designed as a transfer degree program to all four year Virginia business schools. Our main transfer partners are Virginia Tech, Radford, Old Dominion, and Liberty.



1.b. Do all credits from a sub-credential transfer into the parent credential?

N/A



1.c. What is the timeframe of completion for all credentials within the program (i.e. is the program setup to award sub-credentials prior to the parent credential)?

We do not have sub-credentials, but the business administration associate degree is scheduled to be completed in two years to transfer to a senior institution.



2) Program enrollment, if applicable, disaggregated by specialization (Quantitative, IE)

The enrollment in the program has fluctuated in recent years, but has remained relatively high as one of the most popular transfer programs. The headcount in 2022-2023 was the highest it has been since 2016 and the FTE was the second highest in the last nine years.



a. Annual program FTE and HC over the last review cycle (To include SCHEV program ratios and SCHEV class ratios)

Code

Program Name

2022-2023

2021-2022

2020-2021

2019-2020

HC

FTE

HC

FTE

HC

FTE

HC

FTE

216

Business Administration

85

55.57

82

58.67

64

37.80

79

47.47


Previous report data below


Headcount and FTE Table



III. Progress: Pathway advancement (Quantitative, IE)

1) Student learning outcomes data

Business Administration, AA&S
Year Outcome Assessment Course Criteria Data Action Plan for Next AY
2020-21 apply the principles of financial accounting Test 2 ACC 211 75% or higher 65% (33 of 51 students) earned 75% or higher Conversion of modality due to COVID-19
define key terminology associated with microeconomics Test 3 ECO 202 80% or higher 75%  (27of 36 students) earned 80% or higher Conversion of modality due to COVID-19
apply the key principles associated with macroeconomics Test 3 ECO 201 80% or higher 85% (35 of 41 students) earned 80% or higher Conversion of modality due to COVID-19
2021-22 apply the principles of financial accounting Test 2 ACC 211 75% or higher 48% (35 of 72 students earned 80 or higher Split classes to create hyflex approach to meet distance requirements
define key terminology associated with microeconomics Test 3 ECO 202 80% or higher 29% (10/34) earned 80% or higher Split classes to create hyflex approach to meet distance requirements
apply the key principles associated with macroeconomics Test 3 ECO 201 80% or higher 41% (22 of 53 students) earned 80% or above Split classes to create hyflex approach to meet distance requirements
2022-23 apply the principles of financial accounting Test 2 ACC 211 75% or higher 66% (41 of 62 students) earned 75% of higher Converted assessment to now be online to maximize class time
define key terminology associated with microeconomics Test 3 ECO 202 80% or higher 42% (19 of 45 students) earned 80% or higher Implementing second year of text to grow sample size before making decision about assessment modifications
apply the key principles associated with macroeconomics Test 3 ECO 201 80% or higher 53% (34 of 64 students) earned 80% or above Implementing second year of text to grow sample size before making decision about assessment modifications
2023-24 apply the principles of financial accounting Test 2 ACC 211 75% or higher    
define key terminology associated with microeconomics Test 3 ECO 202 80% or higher    
apply the key principles associated with macroeconomics Test 3 ECO 201 80% or higher    

Business administration outcomes are based off of one content area objective that has been misaligned over the past several academic years.  For 2019-20, this outcome was realigned with hopes of increasing applicability with student performance, thus increasing overall success rates. Unfortunately, student learning outcomes data indicate a mixed bag in performance. Only one of the three program outcomes was up in 2022-2023 compared to 2020-2021. The percentage of student meeting the outcome of successfully applying the principle of financial accounting was up 1%. The other two student learning outcomes were down significantly from 2020-2021, but up dramatically from 2021-2022.

Business Administration Outcomes





2) Program credit attainment (15/12 in one semester, 30/24 for those who enrolled in two consecutive semesters)

Program

N

2022-2023 AY

One  Term

Two Consecutive

12

15

24

30

216 - Business Administration

85

9

14

25

13

Program

N

2021-2022 AY

One  Term

Two Consecutive

12

15

24

30

216 - Business Administration

82

17

5

25

18

Program

N

2020-2021 AY

One  Term

Two Consecutive

12

15

24

30

216 - Business Administration

64

9

2

17

8

Program

N

2019-2020 AY

One
 Term

Two Consecutive
Terms

12

15

24

30

216--Business Administration

79

6

2

20

13

Program students enrolled at least one semester as a full-time student is up the last two years over 2020-2021. The same is true for those students enrolled two semesters as a full-time student.  This is a transfer program, so the pathways model should help students to complete in a more timely fashion.


Credit Attainment




3) Program retention and persistence relative to the start date of the program (subsequent term calculation)

Program

N

Fall 22

Persistence F2S

Retention F2F

n

%

n

%

216 - Business Administration

28

17

60.71%

10

35.71%

Program

N

Fall 21

Persistence F2S

Retention F2F

n

%

n

%

216 - Business Administration

38

34

89.47%

22

57.89%

Program

N

Fall 20

 Persistence F2S

 Retention F2F

n

%

n

%

216 - Business Administration

15

13

86.67%

4

26.67%

Program

N

Fall 19

Persistence F2S

Retention F2F

n

%

n

%

216--Business Administration

36

30

83.33%

19

52.78%

Both persistence (fall to spring) and retention (fall to fall) in business administration was mostly down in fall 2022 in comparison to the previous three years, though retention was up slightly from the previous years. Business administration has been a popular program for athletes. This can skew numbers because the primary goal for many athletes is to move on the other institutions to play sports at a higher level.

Persistence and Retention Table





IV. Completion: Credential attainment (Quantitative, IE)

1) Sub-credential attainment and timeframe (are students completing sub-credential prior to or at the same time as parent credential?)

N/A



2) Parent credential attainment and timeframe, if applicable, disaggregated by specialization


Plan

N

AY 2022-23

Grads

150

n

%

n

%

216 - Business Administration

85

15

17.65%

15

100.00%

 

 

 

 

 

 

Plan

N

AY 2021-22

Grads

150

n

%

n

%

216 - Business Administration

82

10

12.20%

9

90.00%

 

 

 

 

 

 

Plan

N

AY 2020-21

Grads

150%

n

%

n

%

216 - Business Administration

64

6

9.38%

5

83.33%

 

 

 

 

 

 

Plan

N

AY 2019-20

Grads

150%

n

%

n

%

216--Associate in Arts & Sciences Degree in Business Administration

79

3

3.80%

1

33.33%

There has been a substantial increase in the percentage of students attaining a credential over the last three years.

Completions Table




a. Are students completing within 6 semesters (150% of graduation time)?

Yes, the percentages completing in 150% are remaining steady at a high level and have increased over the last three years.



V. Transition: Employment or transfer post-credential (Quantitative, IE)

1) Transfer outcomes (students who transfer with associate degree, students who transfer without)

 

Plan

N

AY  2022-23

Grads

Transfer

n

%

n

%

216 - Business Administration

85

15

17.65%

0

--

Plan

N

AY  2021-22

Grads

Transfer

n

%

n

%

216 - Business Administration

82

10

12.20%

4

40%

Plan

N

AY  2020-21

Grads

Transfer

n

%

n

%

216 - Business Administration

64

6

9.40%

1

16%

Plan

N

 AY 2019-20

Associate

Non-Associate

n

%

n

%

216- Business Administration

79

 

0.00%

8

100.00%

 Transfer outcomes (and completion) need to be improved. Transferability should improve with the Transfer Virginia common curriculum.



Transfer Outcomes





2) Student perspective/satisfaction

Data not disaggregated by program.

IN1: The courses I took at PHCC prepared me for my educational goals.

Responses:

47

Average:

82.81

Rating

# of Responses

% of Total

<60

9

19.15%

60-69

2

4.26%

70-79

4

8.51%

80-89

4

8.51%

>90

28

59.57%

IN2:The faculty at PHCC are fair and supportive of students.

Responses:

47

Average:

82.17

Rating

# of Responses

% of Total

<60

9

19.15%

60-69

3

6.38%

70-79

1

2.13%

80-89

2

4.26%

>90

32

68.09%

IN3: The faculty at PHCC demonstrate thorough knowledge of the subject matter.

Responses:

48

Average:

80.4

Rating

# of Responses

% of Total

<60

11

22.92%

60-69

1

2.08%

70-79

3

6.25%

80-89

3

6.25%

>90

30

62.50%

IN4: In the courses I took at PHCC, classroom activities and outside assignments were appropriate and meaningful.

Responses:

47

Average:

79.87

Rating

# of Responses

% of Total

<60

9

19.15%

60-69

5

10.64%

70-79

3

6.38%

80-89

1

2.13%

>90

29

61.70%

IN5: I would recommend the faculty at PHCC. 

Responses:

48

Average:

82.23

Rating

# of Responses

% of Total

<60

8

16.67%

60-69

2

4.17%

70-79

4

8.33%

80-89

5

10.42%

>90

29

60.42%


Survey Means

The survey means are aligned with where they should be.The responses are not for the program specifically, but are based on students who are Business Administration majors.



VI. Sustainability: Future Program Outlook (Mixed methods, IE, program head and dean)


1) Program forecast (major expenditures, changes, personnel needs, etc.); any future costs should be explained in this section)

The business administration program will be going through significant changes beginning with the summer of 2024. The A&S degrees are being eliminated by the VCCS. The new degree will be the Associate of Science (A.S.) in Business Administration. This is a VCCS common curriculum and will include fie courses with a BUS prefix and one MKT course. The degree will have 62 credits. The common curriculum was developed as part of Transfer Virginia and should improve transferability.

General Education Requirements

• CST 110 - Introduction to Communication Credits: 3

• ECO 201 - Principles of Macroeconomics Credits: 3

• ENG 111 - College Composition I Credits: 3

• ENG 112 - College Composition II Credits: 3

• HIS EEE - History Elective Credits: 3

• MTH 161 - Precalculus I Credits: 3

• MTH 261 - Applied Calculus Credits: 3

• ENG EEE - English Literature Elective Credits: 3

• HUM EEE - Humanities/Fine Arts Elective Credits: 3

• NAS EEE - Natural Sciences Elective Credits: 4

Total Credits: 31

Program Requirements

• ACC 211 - Principles of Accounting I Credits: 3

• ACC 212 - Principles of Accounting II Credits: 3

• BUS 100 - Introduction to Business Credits: 3

• BUS 200 - Principles of Management Credits: 3

• BUS 224 - Business Statistics Credits: 3

• BUS 240 - Introduction to Business Law Credits: 3

• BUS 280 - Introduction to International Business Credits: 3

• ECO 202 - Principles of Microeconomics Credits: 3

• ITE 152 - Introduction to Digital and Information Literacy and Computer Applications Credits: 3

• MKT 201 - Introduction to Marketing Credits: 3

• SDV 100 - College Success Skills Credits: 1

Total Credits: 31

Minimum Required for Degree: 62 Credits



a. Any other pertinent information relevant to the review process should be provided here (e.g. community need, state/federal requirements, external accreditation, SCHEV low enrollment warning, etc.)

We will need to hire a master's prepared adjunct faculty for the MKT 201 course. In addition, a math instructor will teach the BUS 224 - Business Statistics class.



b. Employment forecast for program (Analyst data)


Management of Companies and Enterprises in Patrick & Henry Community College, 2023Q11

 

Current

5-Year History

5-Year Forecast

NAICS

Industry

Empl

Avg Ann Wages

LQ

Empl Change

Ann %

Total Demand

Exits

Transfers

Empl Growth

Ann % Growth

55

Management of Companies and Enterprises

524

$97,614

0.69

204

10.4%

223

90

153

-19

-0.7%

 

Total - All Industries

48,857

$41,329

1.00

-431

-0.2%

26,572

11,617

16,186

-1,232

-0.5%

Source: JobsEQ®

Data as of 2023Q1

Note: Figures may not sum due to rounding.

1. All data based upon a four-quarter moving average

Exits and transfers are approximate estimates based upon occupation separation rates.



Forecast Snapshot

The business administration program is designed as a transfer program.  The data show the potential for students that use the degree to continue on to a four-year institution and complete a business degree.  This will put them on a pathway to obtain a career as an executive where this salary is attainable.