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Program Review for Business Technology: Management

Program Review Framework & Criteria

I. Connection: From interest to application (Qualitative, program head and dean)

1) Please provide a description of any changes to the program since the last cycle and the appropriate updates to the catalog (general education changes, program requirement changes, ancillary program costs for students, hours/credits of credentials, etc.).

This program review covers the two non-transfer associate degree (AAS) business programs at P&HCC. The programs are under the "Business Technology" umbrella and are Business Technology: Major: Management (Management AAS) and Business Technology: Management Specialization Entrepreneurship/Small Business (Entrepreneurship AAS). The most significant change that has occurred since the last program review is, with the retirement of Dr. Nancy Phillips, there is no longer a full-time faculty member serving as the primary instructor in the program. However, Ronald Carter teaches some courses in the program and serves as the primary advisor based on his strong business background. Another full-time faculty member, Julie Meador, teaches some courses in the program and may expand her involvement in the program in the near future.

From a curriculum perspective, there have been a few changes since the last review. The BUS 290 - Coordinated Internship class has been replaced with BUS 202 - Applied Management Principles due to problems working students had finding time to secure the required hours for the internship. In addition, two other changes have occurred within the associate degree curriculum, both due to Transfer Virginia courses being added to the business administration curriculum. BUS 240 - Intro to Business Law replaced BUS 241 - Business Law I. MKT 201 - Intro to Marketing replaced MKT 100 - Principles of Marketing. Both of the new course will now be taught in the transfer and non-transfer business programs. In addition, the Culinary and Hospitality AAS program was discontinued.



2) How do students find out about the program? Please provide examples of advising activities, marketing materials, or other outreach and engagement events designed to recruit students to the program.

Previously, the program’s lead faculty would attend high school visitation days and present the program information to students. In addition, the program lead would have an information table at the SEED/Parent night to promote the non-transfer program. At the present, there are no specific marketing activities. However, active marketing of the program will resume when decisions are made related to the program structure, the curriculum, and the program title. 



II. Entry: From application to pathway entry (Qualitative, program head and dean)

1) Please provide a description of your program credentials and how they stack into one another.

The two AAS degree programs are Business Technology: Major: Management and Business Technology: Management Specialization Entrepreneurship/Small Business. Each of those programs currently has 62 credits in it. The 31-credit General Business Certificate stacks into Management AAS, as do the 28-credit Management CSC and Supervision CSC. The 28-credit Entrepreneurial and Small Business Management CSC stacks into the Entrepreneurship AAS.



Questions for consideration:
1.a. What is the employability (or transferability) of each credential?

The non-transfer business degrees are designed to be versatile for employment purposes. Many of our students are currently employed and utilize the degree to augment their standing and responsibility with their current employers. In addition, while the degrees are characterized as non-transfer, we do have an articulation agreement with Gardner-Webb University for our AAS degrees to be the springboard to transfer into their business program. We have had institutional discussions with Radford about a similar process and in are similar discussions with Ferrum College. 



1.b. Do all credits from a sub-credential transfer into the parent credential?

All credits from a sub-credential transfer into a parent credential. 



1.c. What is the timeframe of completion for all credentials within the program (i.e. is the program setup to award sub-credentials prior to the parent credential)?

The two AAS programs can be completed over two years (four semesters). The General Business Certificate can be completed after the second semester. A student who only wants to attain the CSCs can complete them in two semesters. The CSCs can be obtained over the last two semesters of the two-year degree program for students seeking an AAS degree. The primary reason for that is that the CSCs focus on substantive content instead of the general education requirements that are predominant in the first two semesters of the associate degree programs. 



2) Program enrollment, if applicable, disaggregated by specialization (Quantitative, IE)

The Entrepreneurship AAS program has increased in both FTE and headcount. The Management AAS program has decreased in both FTE and headcount. Entrepreneurship has surpassed Management and has the more heavily enrolled programs. The certificate program and all CSCs are low-enrolled.




a. Annual program FTE and HC over the last review cycle (To include SCHEV program ratios and SCHEV class ratios)


Code

Program

2022-2023

2021-2022

2020-2021

2019-2020

HC

FTE

HC

FTE

HC

FTE

HC

FTE

212-01

Management

17

9.23

19

11.80

15

8.67

30

17.63

212-06

Entrepreneurship/Small Bus

29

18.97

23

16.53

25

18.63

16

10.37

221-212-12

Entre.  & Small Business Mgt

9

4.00

3

1.50

4

1.93

 

 

221-212-25

Supervision

1

0.03

 

 

 

 

2

0.83

208

General Business

8

4.00

5

3.00

2

1.57

1

0.40

212-08

Culinary & Hospitality Mgt

 

 

5

2.43

5

3.57

5

4.10

221-212-19

Career Studies Certificate in Management Assistant

 

 

 

 

 

 

1

0.40

Total

64

36.23

55

35.27

51

34.37

55

33.73

See discussion in the section above.

Headcount and FTE Table





III. Progress: Pathway advancement (Quantitative, IE)

1) Student learning outcomes data


Business Technology: Management AAS
Year Outcome Assessment Course Criteria Benchmark Data Action Plan for Next AY
2020-21 To gather, interpret, and
disseminate financial info
Final Exam
FIN 207 C or higher 80% or higher 93% (15 of 16 students) met the criteria Review assignments related to finance requirement
To demonstrate acceptable workplace skills and attitudes Internship Evaluation BUS 290 4 or higher 100% will achieve criteria 91% (11 of 12 students) met the criteria Instructors to explore the idea of placing all documents into digital format to ease the burden on students and advance partnerships with sponsors
To synthesize fundamental business concepts into a real world plan Market Analysis Project MKT 260 C or higher 80% will achieve criteria 72% (13 of 18 students) met the criteria  To better align with course objectives, the Market Analysis Project will encompass customer service objectives and will now be a Market and Customer Service Plan, reflective of synthesizing customer service business outcomes into a real world plan.
2021-22 To gather, interpret, and
disseminate financial info
Final Exam
FIN 207 C or higher 80% or higher 86% (13 of 15 students) met the criteria Adjustments to create hyflex approach to meet distance requirements
To demonstrate acceptable workplace skills and attitudes Internship Evaluation BUS 290 4 or higher 100% will achieve criteria 66% (4 of 6 students) met the criteria Adjustments to create hyflex approach to meet distance requirements
To synthesize fundamental business concepts into a real world plan Market Analysis Project MKT 260 C or higher 80% will achieve criteria 100% (6 of 6 students) met the criteria Adjustments to create hyflex approach to meet distance requirements
2022-23 To gather, interpret, and
disseminate financial info
Final Exam
FIN 207 C or higher 80% or higher 86% (18 of 21 students) met the criteria Continue strategies from the previous year
To demonstrate acceptable workplace skills and attitudes Internship Evaluation BUS 290 4 or higher 100% will achieve criteria 100 % (3 of 3 students) met the criteria Continue strategies from the previous year
To synthesize fundamental business concepts into a real world plan Market Analysis Project MTK 260 C or higher 80% will achieve criteria course not offered Continue strategies from the previous year
2023-24 apply the principles of financial accounting Test 2 ACC 211 75% or higher 75% or higher    
define key terminology associated with microeconomics Test 3 ECO 202 80% or higher 70% will achieve criteria    
apply the key principles associated with macroeconomics Test 3 ECO 201 80% or higher 70% will achieve criteria    

Students have consistently met the student learning outcomes benchmarks. With changes in the curriculum, new SLOs will need to be created.

Outcomes Proficiency





2) Program credit attainment (15/12 in one semester, 30/24 for those who enrolled in two consecutive semesters)

Row Labels

N

AY 2022-23

One
 Term

Two Consecutive
Terms

12

15

24

30

212-01 - Management

17

6

2

2

2

212-06 - Entrepreneurship/Small Bus

29

5

1

4

9

212-08 - Culinary & Hospitality Mgt

2

0

0

1

0

221-212-12 - Entre.  & Small Business Mgt

9

3

0

1

1

221-212-25 - Supervision

1

0

0

0

0

208 - General Business

8

1

1

2

0

Row Labels

N

AY 2021-22

One
 Term

Two Consecutive
Terms

12

15

24

30

212-01 - Management

19

5

1

3

2

212-06 - Entrepreneurship/Small Bus

23

5

3

9

1

212-08 - Culinary & Hospitality Mgt

5

0

2

1

0

221-212-12 - Entre.  & Small Business Mgt

3

1

1

0

0

208 - General Business

5

3

0

1

0

Row Labels

N

AY 2020-21

One
 Term

Two Consecutive
Terms

12

15

24

30

212-01 - Management

15

1

3

1

2

212-06 - Entrepreneurship/Small Bus

25

3

4

9

3

212-08 - Culinary & Hospitality Mgt

5

0

0

1

2

221-212-12 - Entre.  & Small Business Mgt

4

0

0

1

0

208 - General Business

2

0

0

1

0

Row Labels

N

AY  2019-20

One
 Term

Two Consecutive
Terms

12

15

24

30

212-01--Management

30

6

2

4

5

212-06--Entrepreneurship/Small Bus

16

1

1

3

5

212-08--Culinary & Hospitality Mgt

5

 

 

2

1

221-212-12--Entre.  & Small Business Mgt

2

 

 

 

 

221-212-19--Management Assistant

1

 

 

 

 

208--General Business

1

1

 

 

 

Program credit attainment needs to be improved. A more consistent course offering (classes available for enrollment) will help to some degree.

Credit Attainment Table





3) Program retention and persistence relative to the start date of the program (subsequent term calculation)

Row Labels

N

Fall 22

F2S

F2F

n

%

n

%

208 - General Business

3

2

66.67%

0

0.00%

212-01 - Management

2

0

0.00%

0

0.00%

212-06 - Entrepreneurship/Small Bus

13

10

76.92%

5

38.46%

221-212-12 - Entre.  & Small Business Mgt

4

3

75.00%

0

0.00%

Row Labels

N

Fall 21

F2S

F2F

n

%

n

%

208 - General Business

5

5

100.00%

2

40.00%

212-01 - Management

4

2

50.00%

2

50.00%

212-06 - Entrepreneurship/Small Bus

6

5

83.33%

2

33.33%

212-08 - Culinary & Hospitality Mgt

1

0

0.00%

0

0.00%

Row Labels

N

Fall 20

F2S

F2F

n

%

n

%

208 - General Business

1

1

100.00%

0

0.00%

212-06 - Entrepreneurship/Small Bus

8

4

50.00%

4

50.00%

212-08 - Culinary & Hospitality Mgt

3

3

100.00%

2

66.67%

Row Labels

N

Fall 19

F2S

F2F

n

%

n

%

212-01--Management

12

7

58.33%

4

33.33%

212-06--Entrepreneurship/Small Bus

10

8

80.00%

4

40.00%

212-08--Culinary & Hospitality Mgt

1

1

100.00%

0

0.00%

221-212-12--Entre.  & Small Business Mgt

1

1

100.00%

1

100.00%

While persistence has generally been strong within the Entrepreneurship AAS, persistence in the Management AAS has been mediocre. Fall-to-fall retention has been poor in both programs.

Persistence and Retention Table




IV. Completion: Credential attainment (Quantitative, IE)

1) Sub-credential attainment and timeframe (are students completing sub-credential prior to or at the same time as parent credential?)

Row Labels

N

AY 2022-23

Grads

150

Transfer

n

%

n

%

n

%

221-212-12 - Entre.  & Small Business Mgt

9

2

22.22%

1

50.00%

0

--

221-212-25 - Supervision

1

 

--

 

--

0

--

208 - General Business

8

1

12.50%

1

100.00%

0

--

Row Labels

N

AY  2021-22

Grads

150

Transfer

n

%

n

%

n

%

221-212-12 - Entre.  & Small Business Mgt

3

0

--

0

--

0

--

208 - General Business

5

5

100.00%

2

40.00%

Row Labels

 

AY  2020-21

 

 

 

 

 

 

Grads

150%

N

n

%

n

%

221-212-12 - Entre.  & Small Business Mgt

4

0

-

0

-

208 - General Business

2

0

-

0

-

Row Labels

 

AY  2019-20

 

 

 

 

 

 

Grads

150%

N

n

%

n

%

221-212-12- Entrepreneurial and Small Business Management

2

0

-

0

-

221-212-19--Career Studies Certificate Management Assistant

1

0

-

0

-

Appropriate curricular changes may improve class availability and increase sub-credential attainment for sub-credentials remaining in place.


Subcredential Table




2) Parent credential attainment and timeframe, if applicable, disaggregated by specialization


Row Labels

N

AY  2022-23

Grads

150

Transfer

n

%

n

%

n

%

212-01 - Management

17

3

17.65%

2

66.67%

0

--

212-06 - Entrepreneurship/Small Bus

29

1

3.45%

1

100.00%

0

--

212-08 - Culinary & Hospitality Mgt

2

1

50.00%

0

--

0

--

Row Labels

N

AY  2021-22

Grads

150

Transfer

n

%

n

%

n

%

212-01 - Management

19

3

15.79%

1

33.33%

0

--

212-06 - Entrepreneurship/Small Bus

23

3

13.04%

2

66.67%

1

4.35%

212-08 - Culinary & Hospitality Mgt

5

1

20.00%

1

100.00%

0

--

Row Labels

 

AY 2020-2021

 

 

 

 

 

 

Grads

150%

N

n

%

n

%

212-01 - Management

15

4

26.67%

3

75.00%

212-06 - Entrepreneurship/Small Bus

25

5

20.00%

5

100.00%

212-08 - Culinary & Hospitality Mgt

5

0

-

0

-

Row Labels

 

AcadYear 2019-20

 

 

 

 

 

 

Grads

150%

N

n

%

n

%

212-01--Associate in Applied Science Degree in Management

30

5

16.67%

4

80.00%

212-06--Associate in Applied Science Degree in Management- Specialization in Entrepreneurship/Small Business

16

1

6.25%

1

100.00%

212-08--Associate in Applied Science Degree in Management-
Specialization in Culinary & Hospitality

5

1

20.00%

1

100.00%

The 150% graduation rate has generally been strong in both associate degree programs with the exception of the 21-22 graduation rate in management.

Parent Completion Table




a. Are students completing within 6 semesters (150% of graduation time)?

Generally, the completion rate for the associate degree programs has been strong.



V. Transition: Employment or transfer post-credential (Quantitative, IE)

1) Transfer outcomes (students who transfer with associate degree, students who transfer without)

Row Labels

N

Acad Year
 2022-23

Grads

150

Transfer

n

%

n

%

n

%

212-01 - Management

17

3

17.65%

2

66.67%

0

--

212-06 - Entrepreneurship/Small Bus

29

1

3.45%

1

100.00%

0

--

212-08 - Culinary & Hospitality Mgt

2

1

50.00%

0

--

0

--

Row Labels

N

Acad Year
 2021-22

Grads

150

Transfer

n

%

n

%

n

%

212-01 - Management

19

3

15.79%

1

33.33%

0

--

212-06 - Entrepreneurship/Small Bus

23

3

13.04%

2

66.67%

1

4.35%

212-08 - Culinary & Hospitality Mgt

5

1

20.00%

1

100.00%

0

--

 

N
(Overall)

N
(Graduates)

AcadYear 2020-21

 

Associate

Non-Associate

Row Labels

n

%

n

%

212-01 - Management

15

4

1

25.00%

 

 

212-06 - Entrepreneurship/Small Bus

25

5

0

-

 

 

212-08 - Culinary & Hospitality Mgt

5

0

0

-

 

 

 

N

AY 2019-20

 

Associate

Non-Associate

Row Labels

n

%

n

%

212-01--Associate in Applied Science Degree in Management

30

 

0.00%

1

100.00%

212-06--Associate in Applied Science Degree in Management- Specialization in Entrepreneurship/Small Business

16

 

 

 

 

212-08--Associate in Applied Science Degree in Management-
Specialization in Culinary & Hospitality

5

 

0.00%

1

100.00%

These programs are intended to be non-transfer programs though there are transfer opportunities.

Transfer Table





2) Student perspective/satisfaction

Data not disaggregated by program.

IN1: The courses I took at PHCC prepared me for my educational goals.

Responses:

47

Average:

82.81

Rating

# of Responses

% of Total

<60

9

19.15%

60-69

2

4.26%

70-79

4

8.51%

80-89

4

8.51%

>90

28

59.57%

IN2:The faculty at PHCC are fair and supportive of students.

Responses:

47

Average:

82.17

Rating

# of Responses

% of Total

<60

9

19.15%

60-69

3

6.38%

70-79

1

2.13%

80-89

2

4.26%

>90

32

68.09%

IN3: The faculty at PHCC demonstrate thorough knowledge of the subject matter.

Responses:

48

Average:

80.4

Rating

# of Responses

% of Total

<60

11

22.92%

60-69

1

2.08%

70-79

3

6.25%

80-89

3

6.25%

>90

30

62.50%

IN4: In the courses I took at PHCC, classroom activities and outside assignments were appropriate and meaningful.

Responses:

47

Average:

79.87

Rating

# of Responses

% of Total

<60

9

19.15%

60-69

5

10.64%

70-79

3

6.38%

80-89

1

2.13%

>90

29

61.70%

IN5: I would recommend the faculty at PHCC. 

Responses:

48

Average:

82.23

Rating

# of Responses

% of Total

<60

8

16.67%

60-69

2

4.17%

70-79

4

8.33%

80-89

5

10.42%

>90

29

60.42%



Survey Means

Survey means are strong and we will continue to monitor future results.



VI. Sustainability: Future Program Outlook (Mixed methods, IE, program head and dean)


1) Program forecast (major expenditures, changes, personnel needs, etc.); any future costs should be explained in this section)

Significant changes to this program are likely. The enrollment trends for the AAS programs are now favoring the Entrepreneurship AAS over the Management AAS. The plethora of BUS prefix courses in the program has led to many low-enrolled BUS courses. Without a full-time faculty member, low-enrolled courses create more acute dilemmas related to whether the college can efficiently offer the course and make them consistently available to students. The dean is in ongoing discussions with the academic VP and will meet with relevant full-time faculty to consider the potential combination of the two programs, primarily under the entrepreneurship umbrella. In addition to enrollment trends favoring entrepreneurship, the college has benefitted from its Workforce efforts in the entrepreneurship arena. 

The lengthy and somewhat confusing titles to the AAS programs are also problematic. It is not clear to students and some advisers as to the proper program for students to pursue. An AAS program with the tile of something similar to "Entrepreneurship and Small Business Management" as the sole non-transfer business program could encompass the most valuable courses from the two existing AAS programs. Management jobs in larger businesses are more likely to be offered to individuals who are bachelor’s-prepared or even those with M.B.A.s. Combining the two AAS programs would result in a program with a very healthy enrollment with higher enrollment in existing BUS classes.

P&HCC must also carefully consider what value is added to graduates with the Certificate and the CSCS. It may make sense to eliminate the certificate completely and reduce the CSCs from three to two, with the current entrepreneurship-focused CSC and a combined new small business management CSC. All of these ideas will be sussed out in the next few months.



a. Any other pertinent information relevant to the review process should be provided here (e.g. community need, state/federal requirements, external accreditation, SCHEV low enrollment warning, etc.)

No other pertinent information is included at this time.



b. Employment forecast for program (Analyst data)


Management of Companies and Enterprises in Patrick & Henry Community College, 2023Q11

 

Current

5-Year History

5-Year Forecast

NAICS

Industry

Empl

Avg Ann Wages

LQ

Empl Change

Ann %

Total Demand

Exits

Transfers

Empl Growth

Ann % Growth

55

Management of Companies and Enterprises

524

$97,614

0.69

204

10.4%

223

90

153

-19

-0.7%

 

Total - All Industries

48,857

$41,329

1.00

-431

-0.2%

26,572

11,617

16,186

-1,232

-0.5%

Source: JobsEQ®

Data as of 2023Q1

Note: Figures may not sum due to rounding.

1. All data based upon a four-quarter moving average

Exits and transfers are approximate estimates based upon occupation separation rates.

 


Administrative and Support Services in Patrick & Henry Community College, 2023Q11

 

Current

5-Year History

5-Year Forecast

NAICS

Industry

Empl

Avg Ann Wages

LQ

Empl Change

Ann %

Total Demand

Exits

Transfers

Empl Growth

Ann % Growth

561

Administrative and Support Services

3,819

$31,849

1.28

138

0.7%

2,126

928

1,345

-147

-0.8%

 

Total - All Industries

48,857

$41,329

1.00

-431

-0.2%

26,572

11,617

16,186

-1,232

-0.5%

Source: JobsEQ®

Data as of 2023Q1

Note: Figures may not sum due to rounding.

1. All data based upon a four-quarter moving average

Exits and transfers are approximate estimates based upon occupation separation rates.


Management is a broad term. Many of the highest-paid jobs are for individuals with at least baccalaureate degrees. Many of our graduates are more competitive in jobs that may include some administrative functions.


Upper Bound Forecast Snapshot       Lower Bound Forecast Snapshot